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ACE Award

ACE AwardSan Jose, CA, April 3, 2012 - mCube, an innovative mobile motion sensor company, today announced it has been named a winner in the EE Times and EDN 2012 UBM Electronics ACE Awards in the Startup of the Year category. The awards program honors the people and companies behind the technologies and products that are changing the world of electronics.

The winners were announced at an awards ceremony on Tuesday, March 27 at The Fairmont San Jose, during DESIGN West, a new UBM Electronics conference and expo building on the rich foundation of training, education and products available at ESC, combined with popular summits and new event launches in one venue for the first time.

"It is gratifying to be recognized for excellence out of a strong group of diverse startup companies," said Ray Farnham, president and CEO of mCube. "This award validates our unique 3D motion sensor technology, products and partnerships."

mCube has developed the world's first fully monolithic 3D silicon MEMS (Micro-Electrical-Mechanical-Systems) motion sensors. By building silicon MEMS structures vertically on top of the drive electronics as an integral part of the CMOS IC fabrication process, mCube is able to achieve single-chip motion sensors with size, cost, performance and multi-sensor integration advantages over current generation technologies.

"It was a challenge for our judges to select one winner in each category from all of the creative and innovative technologies represented by the finalists," said Junko Yoshida, Editor in Chief, EE Times, UBM Electronics. "The winners have proven that they are pioneers in developing and implementing breakthroughs in electronics. We hope this awards program gives companies worldwide the impetus to stretch their imaginations and their resources for even more progress in the coming year."

Robert Nalesnik accepts ACE AwardA panel of EE Times editors narrowed down the entries to five finalists in each category, based on the criteria set forth in an online submission form. Winners are determined from among the finalists by a panel of independent judges, including Robin B. Gray, Jr., Electronic Components Industry Association; Gordon Bell, Senior Researcher, Microsoft Research; Jeff Bier, President, Berkeley Design Technology, Inc. (BDTI), Founder, Embedded Vision Alliance; Larry Boucher, President and CEO, Alacritech; William Dally, Chairman, Computer Science Dept., Stanford University; Erach Desai, Consultant, DESAIsive; John East, President and CEO, Actel Corporation; Gene A. Frantz, Principal Fellow, Texas Instruments, Inc.; Lucio Lanza, Managing Director, Lanzatech Ventures; John Mashey, Consultant, Techviser; Dennis Monticelli, Chief Technoligist and Fellow, National Semiconductor; Martin Reynolds, Dataquest; George M. Scalise, President, Semiconductor Industry Association; Naveed Sherwani, President & CEO, Open Silicon; and Nick Tredennick, Editor, Gilder Technology Report. Judging took place from November 1, 2011-January 6, 2012.

For more information on the ACE Awards program visit http://ubm-ace.com/.

About mCube
mCube is a fabless semiconductor company enabling a new generation of motion aware consumer devices. mCube designs and develops a portfolio of highly accurate and cost-effective single-chip motion sensors that are utilized by consumer electronics companies to improve user interactivity and enable new motion-based applications. mCube is addressing a dynamic and rapidly growing market. The consumer motion sensor market is growing in excess of 20% per year, and is expected to exceed $2.6 billion by 2015.

For more information about mCube, please visit http://www.mcube-inc.com

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.


For more information on mCube please contact:
Sean Chen, Vice President of Business Development and Marketing
T: 408.637.5513 E: schen@mcube-inc.com

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com